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David Ogilvy Quotes

English - Businessman | June 23, 1911 - July 21, 1999

The best ideas come as jokes. Make your thinking as funny as possible.

Funny Best Ideas Thinking Possible

Never stop testing, and your advertising will never stop improving.

Advertising Stop Will Never Testing

Our business is infested with idiots who try to impress by using pretentious jargon.

Business Try Impress Idiots Who Our

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Advertising Content Buy Consumers

The more informative your advertising, the more persuasive it will be.

Advertising Will More Persuasive

A good advertisement is one which sells the product without drawing attention to itself.

Good Drawing Attention Product Which

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

People Become Company Giants Bigger

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Aim Company Ball Out Park Bunt

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Personality People Brand You Place

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

Wife Advertising Product Buy Own He

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Advertising Night Ship Attention Big

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

Life Age Long Thirty Secret Sixty

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