English - Businessman | June 23, 1911 - July 21, 1999
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
David Ogilvy
BusinessCreativeWorldYouCreate
The advertisers who believe in the selling power of jingles have never had to sell anything.
PowerBelieveSellingNeverAnything
Advertising is only evil when it advertises evil things.
EvilAdvertisingThingsOnly
The consumer isn't a moron; she is your wife.
BusinessWifeSheYourConsumer
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
ExcellenceMorePursuitProfitable
I do not regard advertising as entertainment or an art form, but as a medium of information.
ArtAdvertisingInformationForm
What you say in advertising is more important than how you say it.
AdvertisingYouImportantSayMore
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
BrandThoughtContributionImage
Ninety-nine percent of advertising doesn't sell much of anything.
AdvertisingAnythingSellPercent
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
YouLookWillMoreNeedAttract
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
LifeRelationshipAdvertisingDoctor
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
AdvertisingYouDownKindFlagMeat
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