English - Businessman | June 23, 1911 - July 21, 1999
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
David Ogilvy
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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Advertising reflects the mores of society, but it does not influence them.
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Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
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First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
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