Think of a pitch in terms of advertising: You're trying to hook a reader the way a commercial tries to hook a detergent user.
David Macinnis Gill
AdvertisingThinkTryingYouWay
I take care of Demetrious Johnson, and the UFC takes care of themselves. That's nothing against the UFC; they're a well-oiled machine. They do an amazing job at advertising and making stars.
Demetrious Johnson
StarsJobAmazingAdvertisingCare
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
PeopleResearchAdvertisingIgnore
It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.
Christopher Lasch
AdvertisingRealityLogicMediaMass
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
AdvertisingYouDownKindFlagMeat
When I give talks like the one I'm going to give at the Changing Advertising Summit, one of the points I often make to the audience is that I'm not one of those speakers who stands in front of the audience and pontificates - everything I talk about I'm actually doing myself. I'm living it.
Cindy Gallop
MyselfAdvertisingDoingLivingTalk
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
AdvertisingPoliticalKindLeftOnly
I was an accountant in Chicago, and a friend of mine, Ed Gallagher, was in advertising. At 4:30 every day I'd be bored, and I would call him. He'd interview me.
Bob Newhart
FriendDayMeAdvertisingEvery Day
If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'
David Droga
WorkAdvertisingBetterDoingYou
As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it's clowns and kid's toys and bright colors and things like that.
Anthony Bourdain
ChildrenFoodColorsAdvertisingYou
My mum is very political - left wing - and my dad was in the advertising business. They were both from the East Coast: Boston and New York City, respectively.
Joan Cusack
BusinessNew YorkCityAdvertising
I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.
LoveSpaceAdvertisingThinkCareer
Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.
Susan Wojcicki
TimeSimpleAdvertisingGoMore
The object of advertising is to get people to feel better about the product you're selling.
Jerry Della Femina
PeopleAdvertisingBetterFeelYou
It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.
BestGovernmentAdvertisingWorld
People don't understand the logistics of advertising.
PeopleAdvertisingUnderstand
I don't want people ever to think I'm not in advertising. It's such a business of enthusiasm that if you're not totally excited about it, you should leave it.
BusinessPeopleAdvertisingThink
The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.
Charlie Ergen
AdvertisingWorldWantSideChanging
When two kids came along, I couldn't see how I could support them. The way it played out, I was away from the theatre for five years. I was a postie for the first part and then worked as an advertising copywriter, but I somehow found my way back.
Peter Hambleton
SupportAdvertisingTheatreBackWay
Most of the people in advertising now - mention Bill Bernbach to them, they don't know.
PeopleAdvertisingKnowNowMost
The truth is I don't think actors should have to do anything but come in and act. I feel the film companies should pay for proper advertising to see that the movie will sell instead of putting it on our backs.
Billy Crudup
TruthAdvertisingTruth IsThinkSee
Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.
Thomas Wolfe
GoodBusinessAdvertisingBookKind
I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.
GreatMenCreativeAdvertisingHotel
While preventing the distribution of malware through advertising is one part of the equation, it's important to address the entire malware ecosystem and to fight it at each phase of its life cycle.
Alex Stamos
LifeFightAdvertisingImportant
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