American - Author | July 20, 1977 -
I think there's a difference between having a bestselling book - meaning through marketing, PR and buying that first wave of customers - and writing a bestselling book. The second implies that the product propels itself to the best seller list.
Tim Ferriss
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I tend to split my activities into fun, income and legacy. The number of things in that finance bucket is pretty few and far between and doesn't consume much time at all.
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I might seem biased, but I use Evernote every day. It came to me through my readers, who I'd asked for software recommendations via Twitter and Facebook. For seemingly every function, the answer was 'Man, you have to use Evernote.'
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I used Evernote almost exclusively for researching 'The 4-Hour Body.' I was able to eliminate all of the perpetually open tabs and multiple bookmarking services. It's also all automatically backed up to Evernote, which gives me peace of mind.
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Rather than spend my life on data entry and typing, I also take photos on my iPhone of business cards, wine labels, menus, or anything I want to have searchable on-the-run.
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The reason I was successful in launching my first book with bloggers is this: I assumed that I should spend as much time on a blogger with a million-person readership as I would pitching an editor of a publication with a million person subscription-base.
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If you take a print magazine with a million person circulation, and a blog with a devout readership of 1 million, for the purpose of selling anything that can be sold online, the blog is infinitely more powerful, because it's only a click away.
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If you walk into any bookstore, you can look at the newsstands and see which magazines are nationally-distributed, and you recognize certain names. Same with television. With the blogsphere, however, you actually have to dig, and know how to use multiple tools to figure out whom you should be speaking to.
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The biggest misconception about work is that you need to spend the majority of your time doing it.
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As far as income goes, there are three currencies in the world; most people ignore two. The three currencies are time, income and mobility, in descending order of importance. Most people focus exclusively on income.
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You don't have to travel, but I find extended travel to be a helpful tool for reexamining yourself and the constraints you've artificially placed on your life. It's easy to believe everything has to be done one way if you're always in one place around the same people.
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When I left the U.S. for the first time, I spent my first year abroad in Japan. That culture shock and abundance of new stimuli combined with a lack of guidance forced me to develop my own approaches to learning and juggling.
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