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Tahl Raz Quotes

American - Journalist | -

'ReadyMade''s first three issues dished out instructions for all sorts of kitschy crafts and odd projects: homemade wallets, Adirondack chairs, even taxidermy.

Three First Out Crafts Odd Even

At Nike, designers both created and communicated the brand, transforming a company that made shoes into a purveyor of athletic heroism.

Shoes Brand Heroism Company Nike

Design is the Zeppo Marx of management disciplines - the one that everyone seems to forget.

Management Design Forget Everyone

Edible Arrangements will have to beat back some rivals, including a handful of mom-and-pop vendors and a company in Pennsylvania called Incredibly Edible Delites. And there's always the chance that a deep-pocketed national florist like FTD will decide that pretty produce is profitable and jump into the mix.

Chance Back Jump Will Company Beat

Sell your intellectual property based on a track record of success and innovation.

Success Innovation Intellectual Sell

If you solve both the consumer problems and the corporate problems, you can win at this game. If you reinvent what a corporation is currently selling, it can often make the leap.

Win Game Problems You Selling Leap

When designing your product, go beyond consumers' current knowledge base. Design, test, and dig deeper than almost any client would pay you to do.

Knowledge Design You Go Test Beyond

Since its founding, Brooks Instrument has been producing devices that measure and control the flow rate of fluids used in manufacturing processes. And for all those years, the company has relied on the standard marketing package for its sector: earnest, information-crammed manuals and brochures.

Control Measure Marketing Flow Years

Spirituality is a growth industry. And nothing illustrates that better than the burgeoning crop of colossal sanctuaries sprouting up in suburbs across the land.

Growth Better Nothing Land Up Crop

Slick marketing, high-tech production values, and a practical message have created a product that plays well to today's fickle churchgoer. Megachurches - defined as congregations with more than 2,000 members - number close to 600 in the United States.

Today Values Marketing Product More

There is constant talk about the intermarriage crisis: who is a Jew and how we define a Jew. That doesn't go over well with young Jews trying to figure out whether they want to be a part of this thing or not.

Trying Go Crisis Young Want Talk

There is a huge opportunity in the intermarriage trend. These are people who, if you show them how vital the community is and how great it is to raise kids Jewish, these people are going to raise their kids Jewish. Ultimately, that's all that matters.

Opportunity Community Great People

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