American - Businessman | February 24, 1955 - October 5, 2011
I think we're having fun. I think our customers really like our products. And we're always trying to do better.
Steve Jobs
FunHaving FunThinkBetterTrying
As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.
GoodPeopleWorldBetterViewPlace
The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.
SmallCompeteBigTabletsiPadToo
It is piracy, not overt online music stores, which is our main competitor.
MusicCompetitorOnlineOurPiracy
The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.
PeopleLearnMysteryYouMoreWrite
And one more thing.
MoreThing
I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.
LifeHopeMy LifeBackAppleOut
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.
InnovationPeopleNightThinkingNew
I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
ScienceBeautifulGreatSpaceWay
The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen.
GreatThinkYouPriceWantReason
The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.
TechnologyPeopleColorWorthNew
Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields.
ScienceGreatBestPeopleAmazing
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