American - Businessman | February 24, 1955 - October 5, 2011
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.
Steve Jobs
LifeChangeBestDeathDestination
Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
ResponsibilityExperienceJobThink
Our goal is to make the best devices in the world, not to be the biggest.
BestWorldGoalMakeDevicesOur
Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.
CarPeopleDriveYouPhysicsKnow
For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
QualitySleepNightAestheticYou
And no, we don't know where it will lead. We just know there's something much bigger than any of us here.
KnowWillLeadBiggerSomethingUs
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
ServiceTogetherSoulComputers
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
LifeBestCreativeMeMy LifeApple
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
PathGreatBeliefRightOpenChosen
The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.
CommitmentDesignYouUnderstandUp
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
InnovationMoneyMaking MoneyApple
Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
SuccessGoalsBusinessCopyLost
Copyright © 2024 QuotesDict Steve Jobs quotes