American - Businessman | July 3, 1962 -
With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in.
Scott Borchetta
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We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari.
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There are a lot of similarities, even though we're in two different businesses: There's the Taylor Swift business and the Big Machine Label Group business, but there's a huge intersection there. When we're together, it's limitless.
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We try to stay on the edge of the mainstream and look at what the most aggressive young kids are running toward.
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Auto racing has been a big part of my life since I was very young. When the car feels right, it's like, 'We've got a big machine.'
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For the label to grow, it has to have great executives who understand the culture, understand the mission, and can lead. I don't want to be part of every decision.
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Part of the mission of Nash Icon is taking away some of the day-to-day, hand-to-hand combat that you have to do to continue the mainstream country-radio relationship.
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The nicest thing that my friends who've known me for 15 or 20 years say to me is, 'Man, it's crazy that you're the same guy.' It's like, 'Which guy did you expect me to be?'
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The reality of recording, it's one of the most intimate things that an artist ever does because if you do it right, you're exposing yourself, and you're expressing your emotions, and those are the key attributes to a big record that really connect with people.
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I think when we do our job right, our artists don't sound like anybody else. I have a real hard time with voices that sound like other big voices.
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I don't want to worry about someone calling me and going, 'You better find a way to get another Taylor Swift record out this quarter.' When there's that kind of financial pressure dictating your path, it's hard to take creative risks.
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I go by the rule of Gretzky: you gotta be there before the puck gets there, or you're going to get beat.
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