American - Businessman | July 3, 1962 -
We have a mantra at the Big Machine Label Group: Start with crazy and work backward.
Scott Borchetta
WorkCrazyStartGroupMantraBig
We came up with all these crazy ideas that Taylor Swift could be the biggest artist in the world - and it came true - and that we could have five labels and become the biggest independent record company in the world - and it came true.
IdeasCrazyWorldArtistTrueUp
I've always thought we've done our best work when everything is on the line.
WorkBestThoughtDoneAlwaysLine
Most of our artists are songwriters, so the songs are still central to all this. If you don't have great songs, it doesn't matter the marketing or how many times you are on TV; you can only polish it so much.
GreatYouMarketingMatterArtists
Every day is an adventure, and no two days are ever alike.
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When we first started, I had the time to personally live every project. As I continue to build the company, I've learned much better ways to delegate and let the executive team run. It's just as exciting for me to see the executives succeed as it is the artists.
LiveTimeMeTeamSucceedBetter
I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch.
CultureSimpleCoolBrandYouKnow
The Big Machine Label Group will continue to knock down doors to break female talent.
TalentDoorsDownGroupWillBreak
Sirius and XM went on air in 2001. It's taken 14 years for that to be a real business. It took them combining to be a real business.
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I've had so many conversations with new artists trying to figure out their careers.
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The facts show that the music industry was much better off before Spotify hit these shores.
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I've always thought that I've had a nice gift for putting the right people together.
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