American - Businesswoman | February 27, 1971 -
My revenue was $4 million my first year in business, off of one $20 item.
Sara Blakely
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It's the power of the brand. We've never formally advertised.
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When I was 7, I came up with the idea of 'charm socks.' My mom would take me to buy bags of plastic charms, we would sew them on frilly white socks, and I sold them at school.
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Eminem's 'Lose Yourself' is my go-to song to pump myself up if I'm having a tough time or if I get really nervous right before a speech.
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Shapewear is the canvas and the clothes are the art.
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Everything in our society is so purposeful.
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I cut the feet out of my control top pantyhose to wear under these white pants and that was the ah-ha moment that started Spanx. My own butt was my own inspiration!
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I did not like the way I looked in a pair of white pants.
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I shopped for body shapers for the first time in my life and I was horrified. They were thick - it was like wearing workout clothes and they all had a leg band on one side that showed through the pants.
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Everything about my journey to get Spanx off the ground entailed me having to be a salesperson - from going to the hosiery mills to get a prototype made to calling Saks Fifth Avenue and Neiman Marcus. I had to position myself to get five minutes in the door with buyers.
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I'd get kicked out of buildings all day long, people would rip up my business card in my face. It's a humbling business to be in. But I knew I could sell and I knew I wanted to sell something I had created. I cut the feet out of those pantyhose and I knew I was on to something. This was it.
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I was trying to convince all these men to try to make a product that they didn't even wear! Or if they did wear them, they were not admitting it! There was the problem right there. No wonder their hosiery was so uncomfortable.
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