American - Businessman | May 26, 1947 -
When our customer leaves Urban Outfitters, the Main Line is the type of place where more of them go than don't.
Richard Hayne
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I don't like all suburbs, just like I don't like all parts of cities.
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The suburb in the 1950s was a bedroom community. The father worked in the city, and the mother stayed home. Now people live and work in the suburbs, and businesses have grown up or moved from cities to certain pockets of what was once the suburbs and created these places that are like cities.
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Psychographics speaks more to an attitude, a lifestyle.
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The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.
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Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.
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At a mall you can almost get frostbite, it's so boring. Looking different is worth a lot.
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No two of our stores are the same.
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The Anthropologie brand continues to succeed in emotionally engaging its customers while delivering strong financial results.
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Repositioning a brand is never easy and rarely without pain. I believe the Urban brand is making the necessary changes that will allow it to more fully engage its traditional customer and return to solid profitability.
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I invite you all to visit our new Harold Square or Space 98 stores in New York. I think you'll agree with me that these stores have a distinct Urban Outfitters personality, with fresh, exciting product and an experience that resonates with the 18 to 28 year old urban-dwelling customer.
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For many years, we have repeated that the direct-to-consumer channel is growing and capturing a larger share of our customers' wallet.
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