American - Businessman | June 15, 1954 -
When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's Colonel Sanders.
Richard Edelman
FamilyBusinessMarketingClients
There is a fear of innovation because people are afraid of job loss.
FearInnovationJobPeopleLoss
The world has flipped upside-down. It used to be a pyramid of authority; now it's upside down. The influence actually rests with the mid-level people, who speak peer-to-peer. If they're for you, you win.
PeopleWinWorldSpeakUpside Down
Business has to stand up on behalf of its employees, on behalf of immigration, on behalf of its customers, and on behalf of supply chain-cum-globalization.
BusinessStand UpStandEmployeesUp
Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement.
GovernmentNeedActivePolicyPublic
Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.
CreativePeopleAdvertisingProblem
I wake up every day, and the family fortune is on the line, and that's a good thing.
FamilyGoodDayWake UpEvery Day
We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.
FutureAdvertisingDigitalSeeGoing
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.
OpportunitiesMediaInformationNeed
We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts.
BusinessYouPersonNowAuthority
We have been pushing forward on a new way of storytelling we call 'collaborative journalism' on behalf of a number of our clients.
ForwardJournalismNewStorytelling
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined.
ChangeMarketingBeingPaceBrands
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