Italian - Businessman | -
I never expect business to be easy.
Pier Luigi Loro Piana
BusinessEasyNeverExpect
Sailing is in the same vein as horse riding. There's a beauty to it; it's an elegant sport. You have to employ your intelligence. It's technical, but you also have to take into account the natural elements - the wind, the water, the weather.
BeautyWaterIntelligenceWindHorse
Our farmers have become family.
FamilyBecomeFarmersOur
Luxury is research in quality. It's quality with no compromise. What does that mean? That you don't think about how much something will cost to be able to achieve the very, very best.
BestQualityResearchThinkLuxury
A vicuna alive is worth more than one dead. Now it is like a goldmine.
WorthAliveNowDeadMoreLike
The best sheep breeders are in Australia and New Zealand.
BestSheepNewAustraliaZealand
The Australians have a scientific approach and a very strong professionalism, a passion to do the best. Theirs is the best wool. And Loro Piana wants the best.
PassionBestStrongProfessionalism
Our customers are quality maniacs.
QualityCustomersOurManiacs
Our philosophy is always to search for the best quality. That is something our father taught us. It's one way to be different from your competitors. You can try to be cheaper, or you can try to be better.
FatherBestQualitySearchBetter
The life of a business is not like a football team! We are not taking part in an Italy-France game or against Germany.
LifeBusinessFootballTeamGame
I don't think LVMH will want to significantly change the strategy of Loro Piana, and I don't think that they would have bought it otherwise.
ChangeThinkStrategyWantWill
Quality will save our company.
QualityWillCompanySaveOur
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