Italian - Businessman | -
You don't have to make things which are just expensive.
Pier Luigi Loro Piana
YouExpensiveThingsMakeJust
Loro Piana is all about seeking quality materials.
QualitySeekingMaterialsAbout
When we started, there was lots of formalwear made with quality fabrics, but Loro Piana's innovation was to use these in casualwear, too.
InnovationQualityStartedMadeUse
My family have been wool merchants since the 19th century. My first job, aged 18, was buying fabric from my father to produce and sell ties. But I was also at university in Milan.
FamilyFatherJobFirstUniversity
We are very far from our potential, but you aren't going to see 500 stores; that wouldn't be consistent with the exclusivity of our brand. You also aren't going to see a Loro Piana perfume, glasses, or watches, because we are concentrating on our core business.
BusinessGlassesBrandPotentialYou
We check everything to make sure it is pure and of the highest quality. There is good wine and bad wine; we buy only the good wine.
GoodQualityWineBadEverything
My father passed me the concept that vicuna was something very special, very expensive. So it was a question of pride. I didn't want anybody else in the world to be touching vicuna before us.
FatherMeWorldPrideWantSpecial
My brother and I became convinced that to buy and sell legally sheared vicuna hair was the only way to help the vicuna increase in numbers. If the animal becomes useful to society, people will take care of the animal; if it's not useful, they will not take care.
AnimalBrotherPeopleHairSociety
Dealing with political things, it's not for me. It makes me crazy. I want to buy, you want to sell. Please make it simple.
SimpleMeCrazyPoliticalYouWant
People from the country are very simple and loyal. I like that. I prefer to deal with the campesinos rather than the political people in Lima.
SimplePeoplePoliticalCountryDeal
I'm always on a quest to find the next best natural fiber.
BestFindAlwaysNextQuestNatural
Being at a very high quality level was the only way for us to survive.
QualitySurviveWayHighLevelUs
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