American - Businessman | -
When a person has work, she has income and can achieve financial self-sustainability. She can prioritize her family's health and education. Her standing in the community is lifted, and so is her confidence.
Neil Blumenthal
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I previously worked as the director of VisionSpring, a non-profit dedicated to distributing glasses to people in need.
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No matter what product or service your company offers, people have a way of finding out if you are genuinely providing value.
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At Warby Parker, we moved our focus to promotion only after we'd spent time creating our product, a user-friendly website, and an on-the-ball customer experience team.
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On the day it launched, Warby Barker received more than twice as many visits as our regular site.
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When it comes to marketing, creative resources are often worth far more than dollars.
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We've built our own technology platform in-house, which operates our website and powers our retail stores.
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Exploring emerging technologies like new refraction technology will enable people to get prescriptions cheaper and more conveniently, which will, in turn, provide increased access to prescription glasses.
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Regardless of what you plan to use it for, the goal should always be to raise money right before you need it. You don't want to get into a situation where you need cash and you're unable to raise it - or you're unable to raise it on favorable terms. As with any negotiation, you want to raise from a position of strength.
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For better or worse, cash is the oxygen of your business, and you can't last long in any environment without it.
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During times of plenty - when venture funding is abundant and startups multiply like rabbits - every business looks like a winner.
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Warby Parker is a data-driven company.
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