American - Businessman | October 21, 1955 -
Let's start with the athlete, Nike's original and most important collaborator. To us, everything starts with the insight. That's why we work with the deepest roster of athletes, to gain the most profound understanding of what's needed to perform.
Mark Parker
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One way a collaboration can go wrong is if your connection is inauthentic or overly prescriptive.
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I ran over 10 years without missing a day, averaging close to 15 miles. I loved being able to run a long distance and get that feeling of strength and exhilaration from being in good shape. There was a meditative quality about it. Almost effortlessness. That's a special feeling.
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At Penn State, I ran distance and cross country as a walk-on. I wound up running a lot of marathons, 30-plus. I was okay. I won one in Johnstown, Pennsylvania. I think it was around 2:30. I could crank those out all day.
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Eventually, I developed compartment syndrome in my calf and had to get surgery. I run three to five days a week now, mixed in with walking and other things. I want to run just because I enjoy it.
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I'm inspired by visual stimulation.
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I don't like when I say 'honestly' - not to imply that I'm otherwise not honest.
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When I travel, I connect with creative people in all different fields and disciplines. It's sort of just to keep my finger on the pulse of what's going on. I think that's important.
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I'm a relentless sketcher. It goes back to how you process the world around you - the whole left-brain, right-brain thing. Some people are data-driven. I've always been more visual.
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I love working with athletes. They're all very demanding.
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The psychology of performance in athletic footwear and apparel is very real. Most athletes do not say, 'Just give me what works the best - I don't care what it looks like.' They're very concerned with what it looks like and how it makes them feel.
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There is always an underlying spirit of invention at Nike - we love to create something that has never before existed. And not just new for the sake of new - it has to be better.
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