American - Author | October 28, 1961 -
Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.
Marc Ostrofsky
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Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.
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Domain names and websites are Internet real estate.
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I have 5 teenage daughters, and I learned the hard way - it's difficult to talk to any person under the age of 25 without the presence of a cell phone.
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Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.
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Number one, you can sell before you buy. I call it reverse e-commerce. You take a picture, you list it for sale, you sell it, you collect the revenue, then you go buy it and send it to the customer.
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The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer.
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Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.
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I ended up buying business.com for $150,000 because I wanted to make it a magazine. It would have been a 'Time'-type magazine: how to do business on the Internet. And I was offered a lot of money for that domain. I played two buyers against each other.
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There are hundreds of ways to make money using the Internet.
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You might call me a tech intermediary. I know how to talk to the people in Silicon Valley and then take that information and explain it to everyone else.
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There's chaos out there, and chaos means opportunity.
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