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Marc Ostrofsky Quotes

American - Author | October 28, 1961 -

Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.

Nature Search Design Target Page

In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.

People Looking Name Marketing Need

Direct navigation traffic is by far the most highly targeted form of web traffic available.

Traffic Web Available Far Navigation

Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.

Search Media Traffic Share Serve

The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.

Advertising World Small Internet

Everyone knows what search engines are. But relatively few know how to use them effectively.

Search Know Everyone Knows How Few

Relevance is a search engine's holy grail. People want results that are closely connected to their queries.

People Search Results Want Connected

Not long ago, the term 'business model' was not exactly on the tip of everyone's tongue. Then, in the early to mid-1990s, 'business model' became a catchphrase that described how a company makes money or saves money.

Business Money Tongue Long Early

The Internet produces new business models and also reinvents traditional business models.

Business Internet New Traditional

Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.

Business Value Marketing New Changes

Online business models are still evolving. New and different products and services pop up every day. This gives rise to supporting products and services. A business can make substantial profit by helping others execute their plans for making money.

Business Money Day Making Money Rise

Opportunities present themselves every day - to everyone. You just have to be alert and ready to act.

Day Opportunities Present You Ready

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