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Buy other authors' books when you go to their events. Even if you aren't going to read it. Even if you are going to give it away. Even if you aren't interested. Not just for the author but for the bookstore. It's karma and just plain good manners.
M. J. Rose
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Find out if your radio interviewer has read your book, or you are going to have to do that part of the job on air. It's okay if they haven't, but it's always better to be prepared for what's coming.
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Ask your editor or ask your agent to find out what the house's goals are for your book before it comes out. Get some sense of expectations so you are prepared.
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Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters.
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We need to write books that publicists and marketers and booksellers and book club leaders and librarians and readers can get excited about. That have something about them that makes them stand out. That makes them shine.
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PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.
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With so many millions of titles available, the books that will get talked about are the books that make readers talk about them.
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Social media buzz can lead to huge successes when people spread the word about something they love and want to share. But authors creating their own buzz? Making their own noise? It's hard to make a lot of noise on our own about our own work. Except, sadly, negative noise.
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It's easy to fall into the trap of thinking our careers will come to a standstill, or worse, crash and burn if we aren't social media butterflies.
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It's so easy to look foolish online.
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Twitter is worth it if you like tweeting. Same is true of Facebook. Or Pinterest. Nothing wrong with having a social presence.
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I've had a dozen novels published and have made far more than a dozen mistakes. Which is why Randy Susan Meyers and I wrote a guidebook to help authors avoid making our mistakes.
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