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Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
M. J. Rose
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I grew up in New York and have lived here all my life. I think it's the best city in the world and can write about it with gusto and fervor and passion.
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Paris is an unsolved puzzle. She inspires me in a way that other places don't. And she demands more of me. Just try to write about her without bumping into cliche after cliche.
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I placed my new novel, 'The Book of Lost Fragrances', in Paris, knowing it would be a challenge. But the book belonged in the city that is one of the greatest perfume capitals of the world and has been since for more than three centuries.
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The marketability, the success of a book, ultimately rests with whether or not people will find the concept/characters/title/cover appealing.
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Nora Roberts, Stephen King, Lee Child and George R. R. Martin write wildly different books. Their writing, plotting and styles have little or nothing in common. But they all write books and characters that readers find appealing.
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You can write the best book you can, and that might still not be enough. Appeal isn't something that most writers can't strive for or identify. It's something even the best agents and editors can't always identify.
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One of the biggest differences between you and a traditionally published author is that a self-pubbed author is responsible for everything. Not just writing the book - but cover design, editing, producing, distribution, and publicity as well.
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There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it.
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As a self-published author, you have the choice. Embrace the power to create a book that is truly yours. Don't be a whiner or a copycat.
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If your mom is still around, you're so lucky.
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Here's an idea: Spend two or three hours a day at least five days a week in front of a bookstore wearing a sandwich board with your bookcover on it while you chase and chat with anyone you can corral and who is willing to talk to you.
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