American - Businessman | -
We created Lyft because we want to establish a radically different concept of personal transportation. We want people to think of transportation as a service enabled by technology instead of as an expensive and large piece of hardware to own.
Logan Green
TechnologyServicePeopleThinkWant
Every transportation department at schools thought that there should be a bike buddy program. They thought that bicycle commuters wanted to find another buddy to bike with to campus, which is a nice idea. But the consumer demand for that was about zero.
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Lyft Line is our biggest step in bringing down prices... We've been thinking about this ever since we launched Lyft. We always intended to do it.
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We refer to Lyft as a 'mullet app.' Simple up front, a lot going on in the back.
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Mobile forced us to rethink the user experience and do something people would be able to carry out on in a couple of seconds on the mobile phone. By stripping out all the work the user used to do and putting that on the company, we were able to create a much better user experience.
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