American - Businessman | -
I've always been fascinated with how transportation systems work and how cities are designed.
Logan Green
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I grew up in L.A., and it's one of those cities designed around cars instead of the people that live there. I spent hours every day stuck in traffic, having the experience of looking around and seeing one person in every car.
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When I went to the University of California, Santa Barbara, in 2002, I decided I wanted to leave my car at home and create an experiment with my own life. I'd only be able to find creative solutions to transportation if I felt the pain of trying to get to downtown at 10 o'clock at night.
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I typically work out 20-30 minutes every morning to get the day started.
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To get to the office every day, I either take a Lyft or have my wife drop me off. It's about a 15-minute drive from my house to the office.
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I start every day reviewing priorities, prepping for meetings, and getting updated on key projects.
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I try to block a couple of hours of unscheduled time every day so that I can work on the day's most important projects.
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Lyft came out of a hackathon project where we were trying to figure out what does Zimride look like on mobile.
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Most of the population cannot afford a private driver. What we're doing is relentlessly innovating to bring the price point down.
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Almost every ride we're profitable on. We make money on every ride.
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Our goal was never to create a better taxi.
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Our goal was to completely change transportation. Change traffic. And make it possible to get anywhere you want to go without owning a car.
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