Leo Burnett Quotes

American - Businessman | October 21, 1891 - June 7, 1971

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leo Burnett

SimpleFunLookMemorableInviting

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Leo Burnett

GoodMindAdvertisingInformation

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Leo Burnett

StarsReachReach For The StarsYou

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Leo Burnett

WorkDreamsAdvertisingHumanLine

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Leo Burnett

PeopleAdvertisingYouWillHere

What helps people, helps business.

Leo Burnett

LeadershipBusinessPeopleHelps

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Leo Burnett

HellSayWantProductConsumersAd

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Leo Burnett

LifeGreatCreativePeopleCuriosity

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett

WordsAdvertisingPicturesNew

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Leo Burnett

BusinessBestCreativeFunIdeas

I regard a great ad as the most beautiful thing in the world.

Leo Burnett

BeautifulGreatWorldMost Beautiful

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Leo Burnett

GoodTodayYourselfAdvertisingYou

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