American - Businessman | October 21, 1891 - June 7, 1971
There is no such thing as a permanent advertising success.
Leo Burnett
SuccessAdvertisingPermanentThing
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
BusinessServicePurposeAdvertising
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
GoodBossAdvertisingTryingClient
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
AdvertisingOpinionNothingMore
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
FunBecomeWithoutNowhereSell
Too many ads that try not to go over the reader's head end up beneath his notice.
EndGoTryOverHeadUp
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
DeathI AmPeopleAdvertisingBoring
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
WordsAdvertisingPicturesNew
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
BusinessHeartAdvertisingAbility
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
GoodAdvertisingBetterYouWill
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
ArtYouWithoutAnythingGetJust
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
BusinessYourselfWritingCustomer
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