English - Businessman | October 7, 1952 -
I'm known for value for money. I was brought up to be frugal, and it's definitely a factor in my success. I was born in the Fifties, which was a frugal era, and my family had to be very careful with money out of necessity.
John Caudwell
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My father was unwell when I was 11, had a stroke at 14 and died when I was 18. My mother going to work at seven in the morning and coming back to look after him and me and my brother left its mark on me.
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In the early days, I had everything to prove. A very working class lad with a burning ambition. A very crude way of measuring success is how much you are worth.
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Sometimes your worst competitors are the ones which are dying because they do stupid things.
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My objective is to leave my family adequately catered for, but I want my children to make their own way. I want them to have pride in their own achievements.
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I do want to keep the Wedgewood Collection in place, intact, and open to the public. Selling it off would be a real tragedy.
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Journalists like to say I started off sweeping the pottery floors. But it was just a short-lived part time job doing that after I left school.
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I might have made more money if I had outsourced to India, and I knew I'd find it easier to hire senior managers in London. But I wanted to be in Stoke. What could be more satisfying than creating work for 3,000 people in my home town?
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I didn't want my epitaph to read 'Here lies John Caudwell, billionaire.' I knew that wasn't enough. I've had a charitable instinct all my life, but working gave me no time for it.
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Mine was quite a working-class childhood with very little money, and my father was out of work a couple of times, which had quite a traumatic effect.
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Knowing that my ancestry had all been quite wealthy and owned their own businesses probably left me with the ambition to replicate what they'd done.
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I'm in the lucky position that I can help a huge amount of people. It's a great privilege and freedom to have.
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