English - Businessman | October 7, 1952 -
When my back's to the wall, I want to fight.
John Caudwell
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'Titania' is the best yacht currently afloat of its kind and size. There is very little, if anything, that anybody would go wanting for on 'Titania.'
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My second business would have succeeded but for competitors' jealousy. I was selling motorbike gear cheap, but the people I was undercutting complained to the manufacturer and cut off my supply. It showed me how corrupt business can be. When I sold phones, the same thing happened, but this time I was ready.
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I believe in workers' rights when people are doing a good job.
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Really good customer service will deliver sales. You are training salesmen to give the best possible advice and then to achieve the sale. People actually like you to ask for a sale because it shows you value their business.
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Business is about being the best that you can be, and there are always glowing examples of people that we can all learn from.
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The power of fear of failure, with will to win, is an incredible force. I don't think we should be worried about having a fear of failure; I think it's quite natural. If you surveyed any top businessman or any top athlete, I bet if they were truthful, they would all say they've got a fear of losing and a fear of failure.
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My favourite thing is to come down to London from my home in Staffordshire in the helicopter and then get my bike out of the back and cycle into London. It's wonderful.
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I would be the first to say that while a lack of money can cause misery, money doesn't buy you happiness.
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The only really important thing, at the end of the day, is your health. If you haven't got that, then all the money in the world isn't going to bring you happiness.
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I make no apology for wanting to make a profit - the more I make, the bigger percentage will go to charity. So most of the work I do now is motivated by that.
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I was bullied at school for my red hair; today I still come out fighting hard. I give as good as I get. In business, it's about finding solutions, not being rolled over.
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