German - Businessman | April 6, 1963 -
When I became CEO, I just didn't think about my age too much. I'm sure many people did think that my age mattered, but I didn't. That was probably because of my age.
Jochen Zeitz
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When I became CEO, Puma was bankrupt on paper.
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I can well imagine making acquisitions so long as these are complementary to Puma and move it forward.
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I believe in 'business has a force for good.' You know, business has an impact on society. Of course, it creates jobs. It creates prosperity, but on the other hand, we also leave a negative footprint behind.
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The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits.
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I'm trying to go beyond the traditional cliches of an African safari.
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It's shocking to think about how little the travel industry cares about sustainability - and it's the basis of their business!
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We need to engage rather than educate people.
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In Africa, you can make three acres sustainable relatively easily, but 50,000 acres? It's not about picking up towels or sleeping in a tent.
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I could have bought a pristine part of Tanzania. But I saw a beautiful mountain, game that could come back, and country that could be rich again.
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Walking out into the bush still feels the same as when I first came to Kenya in 1989, on the day the Berlin Wall came down.
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I'm building Segera to promote a different way of doing tourism.
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