German - Businessman | April 6, 1963 -
We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'
Jochen Zeitz
SportsTogetherFashionPerformance
We allow people to be creative. We set a direction, we set the vision, we set the strategy, but within that framework, we allow our people to be as creative as they want to be.
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I'm a curious person, and I always like to test new waters, and I've always jumped into the cold water and then started to think about how to swim.
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We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.
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I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.
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Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.
PerformanceDesignNeverCompany
When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience.
FoodExperienceRestaurantYouWrong
I picked up the phone and called Herbert Hainer, the CEO of Adidas, and said, 'Well, it's Peace Day coming up. I think it's about time after 60 years to end this feud. How about doing something together?'
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When I joined in 1990, as they say in the sport of sailing, Puma was in the doldrums. It was a difficult time, and Puma had gone to sleep.
TimeSleepSayDifficultThey Say
Every time a new CEO came, I got a promotion till I was made CEO myself.
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I was actually accepted into medical school in Italy. But then I wanted to come back and learn medicine in Germany. And while waiting, I decided to join a business school. I figured it would be useful for doctors to know some business as well!
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In the long term, Greece is an important market for us.
LongImportantLong TermUsMarket
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