American - Businessman | July 22, 1936 -
People don't generally like advertising that takes a stand.
Jerry Della Femina
PeopleAdvertisingStandLikeTakes
It is now possible to target adverts to the right person at the right time in the right place. But that is not enough.
TimeRight PersonEnoughPersonNow
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
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Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.
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The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.
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The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.
DayKingAdvertisingInternetNow
If they can't suck money out of the Hamptons, a candidate really has to throw in the sponge.
MoneyOutSuckThrowCandidate
I'm a driver, and I love it.
LoveDriverI Love
There are no client conflicts, only bad explanations.
BadClientOnlyConflicts
I don't remember most of the '60s and '70s.
RememberMost
Imagine there wasn't photography. Where would we be? How would I remember what I looked like as a kid? It links us all. It keeps us all together; it's what our history is.
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Most account guys live with fear in their hearts.
FearLiveHeartsMostGuysAccount
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