American - Businessman | July 22, 1936 -
If you look at 'Mad Men,' it's set in the wrong decade. The style of Mad Men is really the 1950s, not the 1960s.
Jerry Della Femina
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Let's face it: in advertising, you are paid more, but you die younger. It's not very forgiving. Like sports stars, you're in it during your better years, and then you're out looking for work.
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There's something that goes on in a new-business meeting that's wonderful to watch. It's like showtime. There are people who are nervous, and there are people who are jittery, and there's so much drama and so much at stake.
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Husbands and wives fight, and when the wife is packing up, the husband says, 'Don't leave! I'm gonna change!' Marriages stay together because people promise to change.
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Sad to say, negative advertising really works.
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The Democrats are going the way of Burma Shave and Crisco - products everyone loved and had in their homes. But they got old. They didn't have anything new to say about the product, and after awhile, they died.
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Most of the people in advertising now - mention Bill Bernbach to them, they don't know.
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I am a temporary amusement.
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Humor works, and it's the best way to get attention without spending a lot of money.
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Nobody can write a good 30-second commercial.
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The bad guys always fight dirty, and the good guys always fight clean.
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No kid ever graduated school and said, 'I want to go into advertising.' Advertising is almost everyone's second or third choice.
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