British - Designer | March 11, 1965 -
I'm a big Prada fan. I always think that they seem to fit me well.
Jenny Packham
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I think it's very important to women what they want to watch. They're looking all the time to the red carpet to see what to wear, and it sets off all sorts of trends.
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With the Bond girls, they've always been these sexy but quite strong women, and that's a nice combination to design for.
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We've found that the more niche you are, the better off you are.
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When I'm designing, I'm thinking about what it would be like to wear that piece.
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Our silhouettes are quite classic, and the fit is very flattering. I just try to create something beautiful that complements the wearer.
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I love the way that girls turn up at our boutiques knowing all the names of the dresses, and that was happening before we launched our brand Pinterest board.
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I always see bridal as a cultural thing: you have to get under the skin to find out what is needed in that market. For instance, the Italians love plain dresses, and the Americans loved beaded ones.
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From the 1920s through to the 1970s, bridal was related to the fashion of the times. Then in the 1980s, it became more historical, decadent, and ornate.
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In London, I did feel a pressure to be more avant-garde than I wanted.
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I don't like things that are uncomfortable - everything we do, however structured or detailed, needs to be made so that when someone wears it, they completely forget about it.
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Both of my grandmothers were needlewomen, so I grew up around dress design.
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