British - Designer | March 11, 1965 -
I have always aspired to create beautiful designs that make women feel elegant and confident - for me, that is my greatest challenge and inspiration.
Jenny Packham
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I think, for us, as an evening wear line, anytime someone on the red carpet wears our dress, it's an endorsement.
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Our dresses take a long time to make.
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With an evening wear collection, each piece has to be quite individual.
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I think the evening wear criteria is that they want to walk into the room and get that 'wow' factor.
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I felt my design point of view was more welcomed in New York, that I could show my collections in the way I wanted to show them.
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I'm certainly not in the business of making anything or anyone seem avant-garde. I make them feel beautiful.
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In America, I can just be glamorous, which is lovely. People are happy and accepting of exactly what it is I do.
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Sometimes, when we dress celebrities, there are always loads of Twitters and things like that. When I wake up, I think, 'Oh right, she wore it.' You kind of always know where it's going to be worn.
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A dress should never take over someone.
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You should dress so that you feel confident.
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Don't be too influenced by what's 'in fashion.' Just be a bit more individual about it.
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