British - Designer | March 11, 1965 -
Sometimes simple accessories are all you need when your dress speaks for itself.
Jenny Packham
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There is such an emotional connection between the bride and her wedding dress, whereas in ready-to-wear you may just be focusing on color or prints for that particular season.
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There is definitely a 'red carpet moment' to a bride's wedding day, but when designing for bridal, it is important to focus on the details that will captivate and capture the imagination of the bride - she has to fall in love with the gown.
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With a wedding gown, I have to make sure that people fall in love with it and that the details are very specific and special. There has to be a big story behind it and a great deal of integrity when it comes to the design.
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My job is to make sure there's something about each dress that ignites the bride's imagination.
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Think about the style of the occasion before you plan your outfit.
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Accessories are the perfect way to add something special. A hair comb or a beaded clutch can be a lovely detail to finish your bridal look.
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All I ever aim to do is make beautiful evening wear.
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Research the venue and location before outfit shopping, as it helps set the mood and style focus: a traditional wedding in the countryside offers a different set of sartorial rules to a tropical, beach vibe, for instance.
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I've always wanted to dress Cate Blanchett because I think she's so stylish.
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With the bridal wear I love the fact that people show me their pictures about what I've done for their special day. It's lovely that I'm a part of someone's history.
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I think it's always wonderful to dress people in the public eye. It's the icing on the cake and such an endorsement of what we do.
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