American - Businessman | September 16, 1875 - February 12, 1971
I believe in trusting men, not only once but twice - in giving a failure another chance.
James Cash Penney
FailureTrustMenBelieveChance
It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
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Success will always be measured by the extent to which we serve the buying public.
SuccessWillAlwaysServeBuying
Do not primarily train men to work. Train them to serve willingly and intelligently.
WorkMenTrainServeThemPrimarily
A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
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The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.
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We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.
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I was long brought up to think that it was nothing short of a crime to miss a sale.
ThinkShortLongNothingCrimeUp
Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.
JobLearnYouSellingMoreNever
We get real results only in proportion to the real values we give.
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There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.
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The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.
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