Canadian - Editor | -
Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog.
Imran Amed
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Growing up in Canada, I used to love a walk in the early morning, when the streets are quiet and the sun was shining. Walking in the morning is still very refreshing... and if I can, I will walk to my first meeting or appointment.
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I love nothing better than immersing myself in different street cultures; exploring all those neighbourhoods in Tokyo was quite amazing, or visiting Morocco to see an Inditex factory.
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Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.
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Fashion is an industry of action, not discussion.
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Fashion is always seen as somewhat frivolous and self-indulgent. And I think people on the inside maybe don't see or understand how exciting and diverse a business it is.
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It's not like I ever sat in my room and said I was going to start a media company and become an editor in chief. It was never my dream. It was something that just happened.
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Most of my ideas come from drawing patterns across conversations I have with different types of people - technology investors, young fashion design students, a CEO. This variety is stimulating and offers many different perspectives on the things I am thinking about.
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Although he's no longer with us, Steve Jobs is still inspirational to me, as he managed to find the balance between right brain/left-brain thinking that is crucial to building a creative technology business.
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Education was something my parents always put a lot of emphasis on. It was naturally in me, and my sister is equally driven. She is a paediatric endocrinologist.
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In the daytime, I was studying at school and in the evenings, I was a stage kid. I was trained in theatre and public speaking. I was a really active kid.
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A whole series of events pushed me towards meditation, and now it's become such an integral part of the way I manage myself. It's a tool for me; when you're an entrepreneur, and you're pulled in every direction, it is wonderful to have this discipline.
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