Canadian - Editor | -
The power structures in fashion used to be limited to western Europe and the States. That's changing.
Imran Amed
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Leaving all the glamour and air-kissing aside, at the end of the day, fashion is about operations and getting things done. The best way to be successful, therefore, is to learn from the people who do it best.
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As much as technology has made me so much more efficient, enabling me to run a small but global company from where I happen to be, at times it feels like the technology is running me, as opposed to the other way round.
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I have met with hundreds of young fashion designers, hundreds of fashion startups, hundreds of CEOs and business leaders. All I do is get to ask questions of professionals in the industry. I learn from every conversation. It is the best education I could have.
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You might call me an accidental entrepreneur.
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The most amazing thing about Karl Lagerfeld is that no matter what you ask him, you will always get an interesting answer. We even exchanged notes about ponytails.
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Not everyone can be successful selling fashion at $25,000 for a wedding outfit. Certain designers are able to do that. And there is only a certain amount of consumers who can do that. The real opportunity is in that $25 garment.
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My advice to owners of fashion brands is that you have to give digital a seat at the board table. A lot of brands treat digital strategy as something on the side.
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I focus on projects I am passionate about and only work with people I respect. Without these supportive teams, partners and clients, I could never work on so many things. I am fortunate that they see the value in the multiplicity of my work and how it all comes together in a kind of virtuous cycle.
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The way the media tends to cover fashion is as this superfluous, vacuous industry. They focus on models and shows, but behind all that is a massive global industry.
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Frankly, I don't understand the monthly magazines that continue to publish news that is two months old and which has already been reported on ad nauseam online, including on their own websites.
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