Danish - Designer | August 10, 1963 -
I like doing business with people in India.
Henrik Fisker
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I want to explore the existing manufacturing abilities of Indian companies and create products together.
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My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with.
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I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place.
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I come from Denmark; Fisker Automotive comes from California.
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You know what? Starting a car company is risky.
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Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time.
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People feel very emotional about cars, and I don't want them to feel bad about driving a fast car.
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As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?'
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I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy.
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When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling.
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I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving.
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