Danish - Designer | August 10, 1963 -
I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship.
Henrik Fisker
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I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars.
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Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality.
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We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street.
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I have a 100-mile round trip commute on some of the nations' busiest roads and enjoy every minute of it.
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You always have to stimulate the senses.
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When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.
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Once investors come in, it's hardly your company anymore!
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One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge.
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The car is the most regulated thing in the world. It's more complicated to make a car than it is to send a rocket to space.
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The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done.
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Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car.
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