Italian - Designer | July 11, 1934 -
This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers.
Giorgio Armani
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Milan is a true metropolis: strong and fearless but welcoming, too. Little by little, I came to realize that I could become someone here.
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Never in my wildest dreams did I entertain the idea that I would become a fashion designer.
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I was an observer. I liked to listen rather than openly express myself. This trait is something that I've retained over the years.
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I must always try to do better because perfectionism, and the need to always have new goals and achieve them, is a state of mind that brings profound meaning to life.
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I don't like women who follow fashion in the sense of becoming victims of it. I like women who have elegance, who have allure, who use fashion, rather than the other way around.
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I don't have a formula to pass on. I always did it my own way. Even today, I hold my independence close. It's what's most precious to me. Passion. Risk. Tenacity. Consistency. This is my professional history.
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I would say that my idea of style and my taste are the same as when I began: They express my deep appreciation of all that is simple and linear... I always want to keep up with the times but without altering the essential characteristics of my philosophy.
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My well-known aesthetic sense, which is so obvious and personal, spontaneously spurs me to challenge myself with different disciplines.
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The idea of the museum is to show my work since the start, and I wanted to show all of it, not just to choose between different pieces. They are grouped together in themes - minimalism, androgyny, black and white, graphic, flowers, and so on - from the earliest designs to the most recent ones.
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Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world.
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That is always what I've had to do in life: to show I am capable of surviving.
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