Italian - Designer | July 11, 1934 -
I prefer to look at a natural woman. A woman should be courageous to become older, not desperate to look younger than her age.
Giorgio Armani
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When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life.
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These designers have no reserve. They've chosen a path and thrown themselves onto it head first, regardless of everything. Whether or not their designs are sellable or vulgar. As long as it's new and people talk about it. That is the truth.
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My work today is perceived as being classic, but when I first started out, it was a break from the norm. Since then, I have continued to reinvent myself. I don't change my style, but I allow it to evolve.
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