Swedish - Businessman | -
We look at the sharing of music as really, really important for our business.
Daniel Ek
BusinessMusicLookImportantOur
I get to meet really interesting people.
PeopleInterestingMeetGetReally
If you write to me and it takes a day for me to write back, don't take it personally.
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I'm just interested in building a company that doesn't necessarily change lives but adapts people's behaviour.
ChangePeopleBuildingCompanyJust
I realised that you can never legislate away from piracy. Laws can definitely help, but it doesn't take away the problem. The only way to solve the problem was to create a service that was better than piracy and at the same time compensates the music industry - that gave us Spotify.
MusicTimeServiceBetterHelpYou
I had always wanted to belong, and I had been thinking that this was going to get solved when I had money, and instead, I had no idea how I wanted to live my life. And no one teaches you what to do after you achieve financial independence. So I had to confront that.
LifeLiveMoneyThinkingFinancial
Piracy was kind of hard: It took a few minutes to download a song. It was kind of cumbersome. You had to worry about viruses. It's not like people want to be pirates. They just want a great experience.
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Spotify wants to make consuming music simpler and at the same time pay the rights owners.
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