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Daniel Ek Quotes

Swedish - Businessman | -

If you look at Adele, the reason she did so well was she created great music. It wasn't about a clever marketing trick.

Music Great You Look Marketing She

Buying sports cars, going to expensive nightclubs, spraying people with champagne and things like that - what I learnt is that it wasn't for me, and, in fact, I feel pretty empty after doing that.

Sports People Me Feel Doing Empty

I was the first real generation to have their teens on the Internet.

Generation Internet First Real Teens

When I think about music in the future, I don't make a distinction between what's radio, what used to be the music library, and so on.

Future Music Library Think Radio

For me, as someone growing up in a working-class suburb in Stockholm, I couldn't afford all the music. So back in '98, '99, I was really thinking about how I could get all the music and do it in a legal way while at the same time compensating the artist.

Music Time Me Growing Up Thinking

It's hard to criticize someone who's hugely successful.

Someone Hard Successful Criticize

I'm not saying you can't be successful in the music industry without Spotify. But when I look at the future of music, I don't think scarcity is the model anymore. We have to embrace ubiquity - that music is everywhere.

Future Music Saying Think You Look

We are passionate about making it so that users enjoy the music that they want to enjoy but at the same time fairly compensates artists. That's not the same as saving the music industry.

Music Time Enjoy Want Passionate

I don't think we see ourselves as the savior of the music industry.

Music Think See Industry Ourselves

I listen to jazz, pop, rock, R&B. It really doesn't matter to me.

Me Jazz Rock Matter Listen Pop

What we do is wake up every morning and think about how we get more music out to people; how do we get better music? We breathe, eat, and sleep music.

Music Morning Sleep People Wake Up

We're focused on growing the pie so the artists can go back to making a meaningful amount of money.

Money Back Pie Go Growing Focused

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