American - Journalist | 1974 -
There is a calculus, it turns out, for mastering our subconscious urges. For companies like Target, the exhaustive rendering of our conscious and unconscious patterns into data sets and algorithms has revolutionized what they know about us and, therefore, how precisely they can sell.
Charles Duhigg
DataTargetKnowOutPatternsSell
The Great Bailout is mostly over for the banks. But for those troubled behemoths of the nation's housing bust, Fannie Mae and Freddie Mac, the lifeline from Washington just keeps getting longer.
GreatWashingtonNationOverHousing
Many cows are fed a high-protein diet, which creates a more liquid manure that is easier to spray on fields.
DietMoreFieldsCowsEasierManure
If Freddie Mac is unable to raise capital, it could spark a political and financial crisis.
FinancialSparkPoliticalCrisisMac
A few decades ago, many people didn't drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long.
WaterDayPeopleLongNowOffice
Some of the tactics that are used by Foxconn and other companies throughout China is, if you are late, if you violate one of the small rules, some of the punishment is that you have to copy down quotations from the chairman of Foxconn: you have to write out confessions explaining why you were late and promising never to do it again.
SmallYouLateRulesDownCopy
When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between 'teenyboppers' and 'counterculture consumers.'
AdvertisingGenerationAlwaysCoin
A huge amount of success in life comes from learning as a child how to make good habits. It's good to help kids understand that when they do certain things habitually, they're reinforcing patterns.
LifeLearningSuccessGoodChild
At some point, if you're changing a really deep-seated behavior, you're going to have a moment of weakness.
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The more you focus, the more that focus becomes a habit.
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If you need five minutes every hour to look at tweets or to just surf the Internet, you need to schedule that into your schedule, allow yourself to do that. Because when people start procrastinating, what they've done is, they've tried to ignore that urge. They try to deny themselves time on Facebook or time surfing the web.
TimeYourselfPeopleStartInternet
You can't suddenly say, 'I want a brand new habit tomorrow,' and expect it to be easy and effortless.
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