American - Journalist | 1974 -
Every habit is made of three parts... a cue, a routine and a habit. Most people focus on the routine and behavior, but these cues and rewards are really the way you make something into a habit.
Charles Duhigg
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There are systems called zero discharge emission systems that would prevent any pollution from making it into the water or the air.
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Prosecutors say it would be next to impossible to get one teen to testify in court that another had slipped him or her a copied disc at lunchtime. And besides, isn't sharing music a time-honored part of teen friendship?
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The biggest moment of flexibility in our shopping habits is when we have a child, because all of your old routines go out the window, and suddenly a marketer can come in and sell you new things.
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For most of Wall Street's history, stock trading was fairly straightforward: buyers and sellers gathered on exchange floors and dickered until they struck a deal.
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When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.
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Way back in 2000, the EPA was poised, and, in fact, had drafted a rule, to specially regulate pollution - water pollution and other types of pollution - from power plants, but the energy industry pushed back pretty significantly.
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Someone will write a resolution that says, 'I want to exercise more,' or 'I want to lose 15 pounds' - which is great, that's a great goal to have - but every study tells us that if you pose things in abstract, goal-related terms, it's much less likely that you will accomplish it than if you structure it as an actual activity.
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Most people probably don't even know what toothpaste they buy; they just recognize the box on the shelf.
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The discovery of the habit loop is important because it reveals a basic truth: When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks.
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Once you break a habit into its components, you can fiddle with the gears.
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America is the Saudi Arabia of coal.
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