Icelander - Businesswoman | -
A brand can have huge hype but still only be a tiny business.
Aslaug Magnusdottir
BusinessBrandHypeOnlyStillTiny
Having grown up in Iceland and Los Angeles, gone to school in Europe and America, and lived and worked in London and New York, my insatiable appetite for travel has informed many of my life decisions.
LifeTravelSchoolNew YorkMy Life
A lot of people made their first luxury fashion purchase, but at a discount. And that made it an easier purchasing decision.
DecisionPeopleFashionLuxuryFirst
Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'
WomanCollaborationThinkSayOwn
While my calendar with Moda Operandi often takes me to fashionable locales like Milan and Paris, I am thrilled when opportunities to visit new places present themselves.
I AmMeOpportunitiesPresentNew
The Stockholm street style is distinctive, with ensembles that exemplify the city's understated elegance.
StyleCityEleganceStreetStockholm
I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.
WorkWomenBeautifulMindFashion
We were the first multibrand platform for the customization of designer clothing. And it's great to be a first mover if you manage to pull it off. You can have a great competitive advantage. But if you're quite early, you're learning a lot: both learning as a company, and the customer is still learning.
LearningGreatCustomerYouEarly
It's definitely an interesting question: 'Do you need more funding to start a luxury business?' That's something I want to think about a little bit more.
BusinessStartThinkInterestingYou
I choose my outfits based on the shows on a particular day. If there's an edgier designer, it might be a slightly edgier outfit. I don't think it matters, but still that's how I think about it.
DayThinkChooseOutfitMattersHow
There were no tourists. Beer was illegal. There was only government television and no television on Thursdays or in the summer.
GovernmentBeerTelevisionSummer
I worked as President of House of Waris for a year and a half, and Waris is one of my favorite people. He is not only a talented designer but also a warm and genuine person and a pleasure to work with.
WorkPeopleWarmYearHousePerson
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