Icelander - Businesswoman | -
When I was working at Gilt, a lot of people at the time - this is back in 2009; Gilt launched in 2007 - were making their first fashion purchases online and at a discount.
Aslaug Magnusdottir
TimePeopleFashionBackFirstWere
There are so many women throughout the world who appreciate beautiful design and have the budget to buy designer fashion but sometimes have a hard time finding the things that they really want or that suit their lifestyle or their culture or whatever it may be.
WomenBeautifulTimeCultureFashion
What I've always found about going to a tailor is that it's a little bit daunting. You don't know exactly what it's going to look like, it's hard to know who to go to, and it's still a very expensive proposition.
YouLookGoKnowHardTailor
I'm Icelandic, from this small country where there was very limited access to fashion when I was growing up, and so, for me, it's really important to have a product that's relevant for this global customer.
MeGrowing UpFashionSmallCustomer
Designers were saying to me that they didn't have a place to sell their special pieces from the runway.
MeSayingPlaceSpecialRunwaySell
As a customer, I would see pieces that I loved and then find out they weren't being made because no store had ordered them.
LovedCustomerFindSeeOutPieces
If all purchases are spontaneous and simply driven by what is seen and loved, there is a high risk of ending up with 10 cocktail dresses and no outfits for work.
WorkEndingLovedRiskDressesHigh
Part of the budget should be used to purchase the items that you really need, such as a new coat or boots. Part of the budget should then be set aside to buy things you fall in love with and can't live without.
LoveLiveBudgetBootsYouFall
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