CNN is not and never will abandon our first and fundamental brand equity, which is news and breaking news.
Jeff Zucker
BrandNewsWillNeverFirstEquity
Just because we're on USA, we didn't necessarily have to be the USA brand.
Lennon Parham
BrandJust BecauseBecauseJustUSA
The only way to improve the GOP brand and make good public policy is to fix the process. This requires transforming the way Congress does business.
Dan Webster
GoodBusinessBrandProcessWayFix
I've been a huge fan of the cable network FX for a very, very long time. I think their brand of comedy is incredible. For me, as an audience member, that's a go-to channel.
Chris Klein
TimeMeThinkBrandComedyLong
The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.
Marc Benioff
FutureTimeBrandConversationPhone
What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.
Angela Ahrendts
ExperiencePeopleAmazingBrandWay
I'm now a brand. Like, KSI is a brand. It's crazy that it all came from me sitting in my bedroom just making a few FIFA videos.
KSI
MeCrazyBrandNowSittingBedroom
But I think there was a sense amongst the House Republicans especially that we didn't just want to be opposed to Bill Clinton; that we wanted to tell the country what we were for and to brand ourselves in a more positive manner.
Ed Gillespie
PositiveThinkBrandHouseCountry
All these retailers these days are under pressure. Why? It's because... for the last 30 years, value equaled price. But now, value equals price, convenience, and a little bit of brand.
Chieh Huang
ValueBrandPressurePriceNowWhy
I love going on book tours because it's an opportunity to connect with the people that matter most to my brand.
Lauren Conrad
LoveOpportunityPeopleBookBrand
Comedy is all about rhythm and context, and there's all types of comedies, and it's about finding that right brand, that consistency in tone.
Jeff Baena
ConsistencyBrandComedyFinding
I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.
Kevin Harrington
PowerPeopleBuildingBrandOver
When you're transitioning, and you're trying to develop a better brand of soccer, at some point, you have to step backward before you step forward.
Christen Press
StepForwardBrandBetterYouPoint
I'd tell you whose brand was tainted is Donald Trump. I mean, this guy was tainted every kind of way you could imagine. I mean, no way in the world that Donald Trump is a champion of working people.
Keith Ellison
PeopleWorldChampionBrandYouWay
Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.
Amy Jo Martin
TimeSocial MediaBrandMediaYou
People are aware of what I stand for through television. Nobody gets rich on TV but you build brand. That's what I'm attempting to do.
Kevin O'Leary
PeopleRichBrandStandYouNobody
I play basketball to win a championship. That championship is everything to me. And that's what gets people to buy in to your brand - being a winner.
Chris Paul
PeopleMeBasketballWinBrandPlay
Our brand Ivanka Trump is committed to celebrating women.
Ivanka Trump
WomenBrandCommittedOurTrump
I try to be very aware of opportunities as they arise. But I don't sit around staring at my navel and thinking about my brand development.
Ana Navarro
OpportunitiesBrandThinkingTrySit
Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.
Kevin Systrom
PerceptionBrandLiftWonderfulJust
I probably should have a brand, but I think you can't get the best artists to work for you if you're branded. I get the trade-off, and I really would like to be more famous for my work, get more credit for my achievements.
Brian Grazer
WorkBestThinkBrandCreditYou
The bottom line is that red carpet helps us broaden the appeal of the brand. Calvin Klein used to be about a very specific woman, but we've dressed so many different women at awards.
Francisco Costa
WomenWomanRedBrandDressedLine
Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.
John Quelch
ResearchBrandTryingEarlyIndia
Remember that your reputation is everything. You build your personal brand through everything you do, whether big actions or small decisions, and that brand will stay with you throughout your career.
Jan Fields
SmallReputationBrandDecisionsYou
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