Reputations can be built, attacked, and destroyed on social media. It's a huge game-changer - instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand.
Judy Smith
RideSocial MediaBrandMediaSocial
For me, I just do what is true to myself and my brand.
Ayesha Curry
MyselfMeBrandTrueJust
I made a decision back in 1978 that, in a trade off for money when I directed Halloween, I would have my name above the title in order to basically brand these movies my own.
John Carpenter
DecisionMoneyBrandNameBackOwn
I had a job lined up as an assistant brand manager at Playtex, at age 23, all lined up. But my father had an offer to be acquired by DDB in 1978. He said, 'I'd really like you to come into the business for a year.'
Richard Edelman
FatherBusinessAgeJobBrandYear
You can follow your favorite company or organization. You can also mix that in with your family and your social network and talk about all these interests in real time. That's the value, not the brand 'Twitter.' Twitter just provides the venue for it.
Jack Dorsey
FamilyTimeValueOrganizationBrand
Nike Air Max 95's - I wear them almost every day. They're super comfortable. I get a lot of gifts, so I don't really need to shop. But if I had to choose my favourite brand, it would be Nike. Nike is the best.
Jay Park
BestDayBrandChooseEvery DayAir
The Chinese love Ford's product line: they love the quality, the fuel-efficiency, the safety, the brand.
Alan Mulally
LoveQualitySafetyBrandLineFord
Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.
John Battelle
BestKeyBrandYouDialogueExpect
Quite frankly, the Urban brand organization became too siloed, with too little communication across functional areas. The great creativity that has been the hallmark of our success became stifled.
Richard Hayne
SuccessCommunicationGreatBrand
I am big on not pushing anything that I wouldn't do or use. I understand my brand, vision, and the story I want to tell. I am not into taking short-cuts like tummy teas or waist trainers. I want my brand to be a lifestyle and very premium but, at the same time, relatable.
Karen Civil
VisionTimeI AmStoryBrandWant
There was once a time when 'Final Fantasy' meant greatness, when seeing Square's brand on a game box meant you were about to play something special. That time has long since passed.
Jason Schreier
TimeGreatnessGameBrandYouPlay
There may be something good in silence. It's a brand new thing. You can hear the funniest little discussions, if you keep turning the volume down. Shut yourself up, and listen out loud.
Wes Borland
GoodSilenceYourselfBrandYouNew
As a brand new graduate student starting in October 1956, my supervisor Michail Fischberg, a lecturer in the Department of Zoology at Oxford, suggested that I should try to make somatic cell nuclear transplantation work in the South African frog Xenopus laevis.
John Gurdon
WorkBrandStudentNewTryStarting
The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.
Richard Branson
MusicAloneBrandNameStrangeReal
I use Jane Iredale SPF foundation and bronzer, along with the brand's brushes. Her stuff keeps my face all glowy and looking good for interviews and moments when I want to feel like a million bucks.
Hannah Teter
GoodLookingFoundationFaceBrand
The Lego children and fans are highly engaged people, so they expect a high degree of interaction with us. If you go to YouTube... we were told by Google last year that we are the second most-watched brand of all brands.
Jorgen Vig Knudstorp
ChildrenPeopleBrandYearYouGo
I just wanna start a brand that inspires and is geared towards youth.
Virgil Abloh
YouthStartBrandJustWannaGeared
Hogan is the youngest brand in our group, but we established it in 1986, so you can say 26 years is not so young.
Andrea Della Valle
BrandYouYoungSayGroupYears
Diesel is the only example of a casualwear or sportswear company that became a luxury brand.
Renzo Rosso
BrandLuxuryCompanyExampleOnly
Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.
Gary Vaynerchuk
BrandCareGenerationProblemYou
The 'Soul Train' legacy and brand are of the utmost importance to me and to 'Soul Train's' millions of fans. After years of offers, I feel the time is now finally right to pass the torch.
Don Cornelius
TimeSoulMeLegacyBrandFeel
What we are going to do is continue to grow our content spend on original programming, both in absolute numbers and as a percentage of our total spending, because it's been working. It's been helping grow the brand; and more importantly, it's been driving viewing hours relative to how else we would spend the money.
Ted Sarandos
MoneyBrandGrowDrivingNumbers
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
Meek Mill
DayManPeopleMovingBrandName
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.
Lisa Gansky
IdentityBrandLearnYouEndure
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