A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997.
Andy Hertzfeld
PeopleThoughtBackAppleNeverCEO
Ever since we published the first Apple report, we've had some other brands turning more proactive.
Ma Jun
AppleProactiveMoreFirstSome
More businesses should be following Apple's stance in encouraging more investment in sustainability.
Richard Branson
AppleInvestmentSustainabilityMore
Apple was our benefactor at starting General Magic, but about a year later decided they would rather BE General Magic and tried to make us blink out of existence... which we eventually did, but it took a few years.
MagicYearAppleStartingExistence
Photo management software is terrible. Mylio is pretty good - but disrupts the 'natural' flow of things: i.e. Apple Photos.
Harper Reed
GoodManagementAppleFlowSoftware
Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community.
Mark Zuckerberg
CommunityTryingApplePlaceBuild
McDonalds. Apple. Starbucks. They were all small businesses, owned by entrepreneurs and people with vision.
Michael Gerber
VisionPeopleSmallAppleStarbucks
You know, I lose patience really easily; I'd rather shop in the grocery store than in the department store. I can pick an apple like nobody's business.
Gail Simmons
PatienceBusinessYouLoseApple
Adobe and Apple have collaborated a lot over the decades. There's a lot more for us to do as well.
Kevin Lynch
AppleMoreOverUsWellDecades
The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts.
John Sculley
TechnologyGeniusAppleCreateFirst
If you wish to make an apple pie from scratch, you must first invent the universe.
Carl Sagan
NatureUniverseWishYouApplePie
The futures of Crackle and Hulu and so forth become more and more important as we connect to more and more devices. We need our content to make our services as attractive as Apple's or Amazon's or Microsoft's. We're in a brave new world of fierce competition.
Howard Stringer
CompetitionBraveWorldFierceApple
When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer.
WorldComputersApplePersonalLeft
If you look at the market cap increase in Apple since it created the iPod versus what's happened to the music industry, you have to say Apple got the better part of that deal.
Edgar Bronfman, Jr.
MusicBetterYouLookAppleSay
People knew about IBM before they knew about Apple. Sometimes it takes a little longer for better to win.
Glenn Kelman
PeopleWinBetterAppleSometimes
The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
Steve Jobs
InnovationRestAppleDarkLost
Together, Apple and Walmart represent the intense separation of American life into blue and red, rich and poor, overpriced and undersold, hyperconnected and left behind.
George Packer
LifeTogetherRedBlueRichApple
Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
AppleWrongMercedesBMWBigger
Yesterday I staked off the ground on the hill for an orchard. I want to get 1,000 apple trees agrowing.
Ezra Cornell
TreesAppleYesterdayWantHillGet
In the case of music, Apple got out early. They were the first to really recognize that you couldn't just think about the device and all the pieces separately. Bravo.
Steve Ballmer
MusicThinkYouEarlyAppleFirst
Granted, it's not easy to be a super-tall woman in Hollywood. But there are times when it works in my favour. In 'The Night Manager,' for example, both of my co-stars, Hugh Laurie and Tom Hiddleston, are also well over 6 ft. and it was lovely to look a co-star in the eye and not have them standing on an apple box!
Elizabeth Debicki
WomanNightEyeEasyLookApple
With the iPod - Apple's first successful stab at market dominance - Apple had begun with a high price but quickly dropped it.
Steven Levy
ApplePriceFirstHighSuccessful
Goodness comes out of people who bask in the sun, as it does out of a sweet apple roasted before the fire.
Charles Dudley Warner
FireSunPeopleSweetAppleOut
Not every Apple product makes a big enough difference to me to get instantly, although many do.
Steve Wozniak
MeEnoughAppleProductDifference
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